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Armed forces charity overhauls website

The upgrade by SSAFA will enable local branches to input their own information and news.

A charity supporting the UK’s armed forces has revamped its website to improve accessibility and include content from local branches.

The SSAFA, which supports serving personnel and veterans, has made the move to boost its online presence and support. It is hoped that the move will broaden its reach and raise more funds.

The upgraded site has been developed by agency WPNC and is aimed at being more engaging, user focused, accessible and feature the work of the charity’s local branches.

These branches are largely independent and provide local support across the UK. Through the upgrade a microsite function has been added to the main site so that local volunteers can make and update their own pages. This enables them to post local news as well as information about roles working with charity.

First impression of the charity

“We are proud to be launching this new website, which is sector-leading and showcases the vital work that SSAFA carries out every day,” said Justin Phillips, Head of Digital Marketing at SSAFA.

“As the public-facing first impression of the charity, it is essential that our website offers a seamless user experience while driving engagement and support for our work.

“It’s been a pleasure to work with the team at WPNC to deliver this stage of SSAFA’s digital transformation, and we are looking forward to continuing our relationship.”

Vicky Reeves, Digital Managing Director at WPNC, added: “SSAFA is an amazing cause, and overhauling its website was a huge – and hugely important – task. We wanted to deliver a creative and inspiring digital experience that would engage their diverse audiences and share the charity’s vital and life-changing work.”

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